Have a slow website? Here's how we get it to 100/100 on Lighthouse

Here’s a number most ad accounts never look at: page load time. Not because it doesn’t matter — because it’s invisible on an ads dashboard, right up until it’s the reason a campaign underperforms and nobody can figure out why.

It matters more than most advertisers realize:

• Google Ads Quality Score factors in landing page experience directly — a slow page raises your CPC for the exact same auction position, on every single click, forever, until the page gets faster.
• Every extra second of load time measurably drops conversion rate, especially on mobile, where most paid traffic lands first.
• Bounce happens before your message even gets read. You can write the best ad copy in the world; if the page behind it takes four seconds to paint, most of that click is wasted before anyone sees it.

This isn’t theoretical for me — it’s the standard I hold my own site to. Maria4.com is built as a lean static site with almost no unnecessary JavaScript, specifically so it loads fast on the same mobile connections most of my clients’ customers are browsing on. You don’t have to take my word for it — check the live score yourself: run this site through PageSpeed Insights.

If your site is the slow link in an otherwise solid campaign, that’s fixable — usually without a full rebuild. Image and font loading, unused JavaScript, and render-blocking resources account for the vast majority of slow scores I’ve audited, and all three are fixable without touching your design.

Book a free 30-minute audit and I’ll tell you honestly whether speed is costing you conversions, and what it would take to fix it.