Performance & Strategic Marketing · Freelance · Fast Websites

Campaigns that move numbers, not just clicks.

I plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and email so every euro of ad spend works harder for your business.

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30+ Client accounts managed

€15K+ Monthly ad spend overseen

5+ Platforms & channels

15x Highest ROAS delivered

How I work

Strategy, execution, and reporting — under one roof

No hand-offs between a strategist, a media buyer, and an analyst. One person who owns the outcome.

Strategy that starts with the number

Before a single ad runs, I define what winning looks like — target ROAS, CAC ceiling, the channels worth testing first.

Execution across every channel

Meta, Google, TikTok, email, SMS, Viber. Creative, targeting, and budget pacing handled end to end, not handed off in pieces.

Reporting you can act on

Monthly dashboards in Looker Studio and Semrush that show what's working and what to cut, in plain language.

Selected clients

Brands I've grown

Athens Medical Center Healthcare

Animal.gr E-commerce

IRC Automotive Automotive

Eurochem Industry

Almynoma Jewels Newsletter & performance

Nora's Accessories Performance

Eudora Cosmetics Performance

Skinky Korean Skincare Newsletter & performance

Latest thinking

Notes on performance marketing

View all posts

8 Jul 2026

Have a slow website? Here's how we get it to 100/100 on Lighthouse

A slow landing page quietly taxes every euro you spend on ads — worse Quality Score, higher CPCs, more people leaving before they convert. Here's what fixing it actually looks like.

7 Jul 2026

Attribution windows, explained: why your two dashboards never agree

Meta says one number. Google Analytics says another. Neither is lying — they're just measuring different things.

5 Jul 2026

Email isn't dead: the underrated channel that cuts paid CAC in half

The highest-ROI channel in most accounts I audit isn't a new ad platform. It's the list they already have and rarely use.

3 Jul 2026

Creative testing on a real budget: the 4-variant framework

You don't need a 12-ad testing matrix to find your next winning creative. You need four, tested the right way.

About me

I'm Maria — a performance marketer who blends data with strategy.

I help brands connect with real people, not just reach them. With experience managing dozens of accounts and €15K+ in monthly ad budgets, I build campaigns that perform and hold up to scrutiny.

I care about clarity, honest reporting, and work that leaves something behind — not just a spike in a chart.

Download CV Book a call

Ready to make your ad spend work harder?

Book a free 30-minute consultation. I'll look at what you're running now and tell you honestly where the budget is leaking.